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Large advertising poster for World Gyms in Guatemala

Baskets of Love Guatemala

During December, staff and members of World Gyms collected food and small gifts that were made into Christmas ‘hampers’ or baskets. We called them ‘Baskets of Love’ and distributed them to low-income families in communities where we have our clubs. We also organised special activities such as yoga classes for members and the money from the classes was used to buy food. This  video shows the baskets being distributed to local people.

Cute teddy bear

Activating smiles Across Mexico

Children love toys, but some families cannot afford to buy them. So we had the simple idea of asking members to bring a toy (new or used) to the club. The collected toys were then passed to some of the poorer families in our club communities. The project links into Children’s Day.

Two young happy children dancing on sandy beach

‘The Great Calorie Drive’ Nicaragua

Class participants were encouraged to shake off their calories in Zumba classes worldwide, with Zumba donating the equivalent of the average amount of calories burned per class (750 calories) to the United Nations World Food Programme. So when a participant ‘burns’ the equivalent of a meal, Zumba buys one meal. During the three-month campaign, Zumba Fitness is challenging the world to donate 2.6 billion calories that will equate to 3.5 million meals (based on the typical meal size) toward hunger-relief efforts.


Young smiling children receive running shoes from a staff member of Cia Athletica gyms Brazil

Shoes to be used again São Paulo, Brasil

Members need gym shoes to exercise and workout, but what happens to all those shoes when the time comes to replace them? Do you throw them away or put them to a better use? We invited our members to bring them into the club where they were laundered, bagged and tagged. We hang the shoes from the club reception in order to promote the campaign to our members. The shoes were then donated to Symap, a charity that provides athletics training to people from poor backgrounds.