This month I want to share the remarkable story of how the My Sportlady independent club based in Munich, Germany, is harnessing its altruistic purpose to forge meaningful connections with members as well as the wider community.
Why feature My Sportlady?
Given there are more than 48,000 fitness clubs and centres across Europe (Source: EuropeActive), I am always fascinated as to why a minority of clubs have a reputation far beyond their operating borders. These days most clubs typically possess similar resources (skilled people, equipment, facilities, programmes etc) – globalisation has seen to that, so why does the story and mission of a 2,000 member woman’s-only club in Germany, spread?
A purposeful club
Since Jasmin Kirstein founded the club in 1984, its core purpose as a special place for women that helps to foster a healthy work-life balance, has remained constant. While budget gyms and boutique studios sprout up around the club, like daffodils in spring, My Sportlady has remained focused on how it can continue to create long-term value, not just for its members, but also for women across Munich and beyond. Possessing all the paraphernalia of other 2,000 square metre (21,528 square feet) fitness clubs, it operates more as a centre for cultivating life-skills than a typical fitness club. As an example, its cooking school helps members to understand the importance of nutrition and healthy eating. The club exists not simply to support a women’s need for physicality, but also independence, tranquillity and acceptance.
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