Does your business look beyond profit to embrace a more socially conscious agenda? Ray Algar reports on the findings of his new Fitness Sector Social Good Report.

The Fitness Sector Social Good Report explores the idea that a business with a purpose beyond maximising self-interests can ensure long-term relevance
with stakeholders, creating a more valued and sustainable organisation. This report is written with the private fitness sector in mind, because the pursuit of profit is very often a key measure of how they keep score. The public and third sectors, by contrast, measure themselves by the social impact they create in
their communities, while conscious of ensuring financial sustainability. However, all organisations in the fitness sector, however they may be legally constituted, have a fundamental obligation to inspire people to live more active, healthier lives and to pursue this purpose in a responsible, authentic and compassionate way. The report is structured around eight themes: purposeful, responsible, authentic, generous, compassionate, connected, collaborative and influential. We will take a look at each of these themes in turn, and what they mean for your business.

Read the full report here

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