Published in: Health Club Management , May 2015
Planet Fitness breast cancer awareness project
Ray Algar reports on Planet Fitness’ mission to raise funds for breast cancer.
This month’s Gymtopia story focuses on Planet Fitness, the fast-growing North American low-cost gym brand, and its four year partnership with Breast Cancer Research Foundation (BCRF) to raise much-needed funds for the charity.
For the last four years, the project took place during May to coincide with America’s celebration of Mothers’ Day.
How the project started
Back in 2010, Planet Fitness wanted to develop a project to coincide with Mothers’ Day, which in the US is held on the second Sunday in May. The gym brand was seeking to support a cause with deep significance and meaning on a day that celebrated women.
Following considerable research, Planet Fitness decided to align itself with the Breast Cancer Research Foundation, founded by Evelyn H Lauder in 1993, whose everyday mission is to prevent and cure breast cancer by helping to advance the world’s most promising research in this area.
Why this cause matters to Planet Fitness
Every two minutes, an American woman is diagnosed with breast cancer. Some of these women may have a connection with Planet Fitness – a possibility that becomes ever more likely as the gym brand continues to grow its 900-strong club network across the United States and Canada. As Chris Rondeau, CEO of Planet Fitness, says: “We’re committed to helping improve people’s lives, through fitness and giving back to our communities, and with so many grandmothers, mothers and daughters touched by breast cancer, we felt this promotion was the perfect way to honour Mother’s Day.”
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