Royal British Legion Industries is a national charity supporting the Armed Forces, people with disabilities and people who are unemployed. Their mission is: “improving lives every day by inspiring those we help and supporting them to find work and lead independent lives.”
During September 2019, Be Military Fit (BMF) joined forces with the Royal British Legion Industries (RBLI) to create “Britain’s Bravest Military Challenge.” We worked with military leaders to create an authentic experience. Participants took on demanding military-based challenges and training drills, requiring them to dig deep in a series of fun but physically demanding physical and mental challenges.
Twenty BMF Parks took part across the country and raised £19,000.
How did it start?
2019 is Royal British Legion Industries 100th year of providing support so we wanted to do something special, especially considering Be Military Fit has a 20-year strong military heritage.
To generate charitable funds through a bespoke BMF event for RBLI to help them continue their amazing work. Also, to encourage people to participate in physical activity and reach new goals.
Why is this project important?
- Many of our instructors and team members at Be Military Fit share a military heritage, therefore, we wanted to engage them with something close to the heart.
- Military affiliated charities are important to the armed forces covenant. We wanted to assist this aspect by building partnerships and generating mutual support of each other’s brands.
The event ran as an original Be Military Fit operations session with a twist. Twenty BMF parks participated in the event across the UK. Our instructors were a key resource in ensuring the project was a success as this was close to the heart for them.
BMF also invested in the promotion of the event through multiple marketing channels, running within the normal BMF sessions, encouraging participants to engage and fundraise as well as securing non-members fees.
We raised £19,000 across 20 UK parks. These funds can be used to support military veterans as they transition to civilian life. We wish to thank the BMF community for supporting a fantastic charity.
We believe that some of the better charitable alliances flourish when there is a clear and obvious thread that connects the two organisations. BMF itself provides employment to former or serving members of the Armed Forces and so these organisations share the same mission. Those who take part in BMF sessions across the UK know this too which is why this cause was so well supported.