In the United States, unfortunately every 2.3 minutes a woman will be diagnosed with breast cancer — a mother, a daughter, a sister, a friend. So, we have teamed up with The Breast Cancer Research Foundation® (BCRF), an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer. For one week during May, we donate 100% of the $10 joining fee we collect from new members. This is the fourth year we have supported this Charity.

How did it start?

We wanted to support a project that celebrates women and so we chose Mothers Day, which in the Unites States is held on the second Sunday in May.

Objectives

We want to raise as much money as we can to support the Charity’s research activities.

Why is this project important?

We know that many of our millions of members have been affected by breast cancer in some way. That’s why we have chosen to align with The Breast Cancer Research Foundation and support their efforts at preventing and finding a cure for this disease.

We are committed to helping better people’s lives, through fitness and giving back to our communities, and with so many grandmothers, mothers and daughters touched by breast cancer, we felt this promotion was the perfect way to honor Mother’s Day.

Project results

Over the past three years we have donated more than $ 1.2 million (USD), so around $400,000 each year.