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In Honor of Mother’s Day Across the USA

  • Planet Fitness billboard supporting cancer research
  • Image shows a young women wearing a pink ribbon in support of cancer research
  • Image shows the inside of a Planet Fitness Gym in the United States
  • Photo showing the logo of The Breast Cancer Research Foundation
  • Join Planet Fitness during May and we will donate $10 to The Breast Cancer Research Foundation

In the United States, unfortunately every 2.3 minutes a woman will be diagnosed with breast cancer — a mother, a daughter, a sister, a friend. So, we have teamed up with The Breast Cancer Research Foundation® (BCRF), an independent not-for-profit organization committed to funding scientific research to achieve prevention and a cure for breast cancer. For one week during May, we donate 100% of the $10 joining fee we collect from new members. This is the fourth year we have supported this Charity.

How did it start?

We wanted to support a project that celebrates women and so we chose Mothers Day, which in the Unites States is held on the second Sunday in May.


We want to raise as much money as we can to support the Charity’s research activities.

Why is this project important?

We know that many of our millions of members have been affected by breast cancer in some way. That’s why we have chosen to align with The Breast Cancer Research Foundation and support their efforts at preventing and finding a cure for this disease.

We are committed to helping better people’s lives, through fitness and giving back to our communities, and with so many grandmothers, mothers and daughters touched by breast cancer, we felt this promotion was the perfect way to honor Mother’s Day.

Project results

Over the past three years we have donated more than $ 1.2 million (USD), so around $400,000 each year.

Gymtopia Comment

Great support from Planet Fitness. This is the fourth year they have supported The Breast Cancer Research Foundation. This is a very generous donation that participating Planet Fitness franchisees make; they do not just donate a percentage of the enrollment fee, but 100% of it.

Project by:Planet Fitness

Planet Fitness

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Location: Across the USA
Start date: May 2013
Status: Ended
Impact: National
Submitted: 9 June 2013
Charity: Breast Cancer Research Foundation