During October 2012, the East Coast of the United States was devastated by Hurricane Sandy, causing more than $71 billion of damage. Residents in New York suffered flooding and loss of electricity in their homes. We wanted to play our part in supporting residents and created an event called ‘Work Out to Help Out’. 100% of the sales from special three-day guest passes and new member fees were donated directly to ‘New York Cares’, the city’s largest volunteer organization, to support the nonprofit’s ongoing Hurricane Sandy relief and rebuilding efforts.
To raise as much as money as possible to support ongoing relief and rebuilding efforts.
Why is this project important?
As a company with deep roots in the tri-state region ( New York, New Jersey and Connecticut), we have come to understand the immense level of support that those affected by Hurricane Sandy need.
We raised $34,000 which we passed to ‘New York Cares’.
This was just one of several Hurricane Sandy initiatives that Town Sports International clubs instigated. We were also bowled over when we heard their clubs were opened up to New Yorkers who were suffering during the Hurricane. This is what was published on the company’s website during October 2012:‘All of our clubs are opening their doors to Hurricane Sandy victims allowing full use of our facilities. If you need a hot shower, charge your cell phone or re-charge your body with a stress-reducing workout. Our club is your club.’So while some New York businesses were putting their prices up and profiteering during the Hurricane, others were being far more generous. Of course, the morale of this story is that people remember fondly those businesses who chose to ‘give’ rather than ‘take’.